Dragons’ Den TrackerWhat Happened to Safestix After Dragons’ Den?
Safestix appeared on Dragons’ Den in 2011, Series 9 Episode 7. The business was a wooden sticks for dogs. No deal was made — the Dragons decided not to invest. The business is still active today.
The Pitch
Paul Blair walked into the Den in 2011 with a wooden sticks for dogs. They were asking for £80,000.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Paul Blair left the Den without backing.
What Happened After the Show
Safestix is one of those Den stories that actually lasted. Having appeared on the show back in 2011, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is Safestix Still in Business?
Yes. Safestix appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at barMate, Kiddimoto, Pulse, Opus Innovations Ltd. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 07051774
- Registered Name
- SAFESTIX LIMITED
- Incorporated
- 2009-10-21
- Company Type
- ltd
- SIC Codes
- 46900
- Registered Address
- Windover House, St. Ann Street, Salisbury, SP1 2DR, England
- Accounts
- total-exemption-full (period ending 2024-09-30)
- Latest Financials
- Total Assets Less Liabilities
- £27434
- Employees
- 2
- Period
- 1.10.23 to 30.9.24
- Officers
-
BLAIR, Paul
— director
Windover House, St. Ann Street, Salisbury, SP1 2DR, England
-
SLACK, Amber Ruth
— director
Windover House, St. Ann Street, Salisbury, SP1 2DR, England
-
BLAIR, Helen Victoria
— director (resigned 2016-07-12)
47, Upper Richmond Road, London, SW15 2RF, England
-
BLAIR, Paul
— director