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What Happened to Cucumber Clothing After Dragons’ Den?

Cucumber Clothing appeared on Dragons’ Den in 2020, Series 17 Episode 14. The business was a cooling clothing for females. No deal was made — the Dragons decided not to invest. The company was dissolved in 2024.

The Pitch

Nancy Zeffman and Eileen Willett walked into the Den in 2020 with a cooling clothing for females. They were asking for £50,000 in exchange for 10% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Nancy Zeffman and Eileen Willett left the Den without backing.

What Happened After the Show

Cucumber Clothing did not survive long-term. The company was dissolved in 2024, some 4 years after the pitch.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Cucumber Clothing Still in Business?

No. Cucumber Clothing is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Thrift+, Yorkshire Dama Cheese (Squeeky Cheese), Punkbox, Talkies. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
dissolved
Company Number
10594552
Registered Name
CUCUMBER CLOTHING LIMITED
Incorporated
2017-02-01 (ceased 2024-10-08)
Company Type
ltd
SIC Codes
46160
Registered Address
Cms Cannon Place, 78 Cannon Street, London, EC4N 6AF, England
Accounts
micro-entity (period ending 2023-12-31)
Latest Financials
Total Assets Less Liabilities
£22294
Employees
2
Period
2023-01-01 to 2023-12-31
Officers
  • WILLETT, Eileen Meiko — director
    Cms, Cannon Place, 78 Cannon Street, London, EC4N 6AF, England
  • ZEFFMAN, Nancy — director
    Cms, Cannon Place, 78 Cannon Street, London, EC4N 6AF, England
  • KLEIMAN, Sarah — director (resigned 2017-11-01)
    Fifth Floor, One New Change, London, EC4M 9AF, United Kingdom
← Series 17 ← Episode 14