Dragons’ Den Tracker

The Pitch

Razan Alsous and Ragi Sandook walked into the Den in 2020 with a yorkshire cheese selections. They were asking for £100,000 in exchange for 10% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Razan Alsous and Ragi Sandook left the Den without backing.

What Happened After the Show

Yorkshire Dama Cheese (Squeeky Cheese) is one of those Den stories that actually lasted. Having appeared on the show back in 2020, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Yorkshire Dama Cheese (Squeeky Cheese) Still in Business?

Yes. Yorkshire Dama Cheese (Squeeky Cheese) appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Thrift+, Punkbox, Talkies, Cucumber Clothing. Each has its own story of what happened after the Den.

Watch the Pitch

Videos

▶

Syrian Refugees Overcome War To Bring Halloumi To Britain | Dragons’ Den