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What Happened to CYCL WingLights After Dragons’ Den?

CYCL WingLights appeared on Dragons’ Den in 2017, Series 14 Episode 12. The business was a detachable bicycle indicators. They secured investment from Nick Jenkins on the show. The business is still active today.

The Pitch

Agostino Stilli and Luca Amaduzzi walked into the Den in 2017 with a detachable bicycle indicators. They were asking for £45,000 in exchange for 12.5% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Nick Jenkins offered £45,000 for 12.5%, and Agostino Stilli and Luca Amaduzzi accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

CYCL WingLights is one of those Den stories that actually lasted. Having appeared on the show back in 2017, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is CYCL WingLights Still in Business?

Yes. CYCL WingLights appears to still be trading.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Just Bee Drinks, A Girl for All Time, Aenea Cosmetics. Each has its own story of what happened after the Den.

Watch the Pitch