Dragons’ Den Tracker

The Pitch

Agostino Stilli and Luca Amaduzzi walked into the Den in 2017 with a detachable bicycle indicators. They were asking for £45,000 in exchange for 12.5% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Nick Jenkins offered £45,000 for 12.5%, and Agostino Stilli and Luca Amaduzzi accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

CYCL WingLights is one of those Den stories that actually lasted. Having appeared on the show in 2017, the business has now been trading for over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is CYCL WingLights Still Available?

Yes. Indive Ltd appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Just Bee Drinks, A Girl for All Time. Each has its own story of what happened after the Den.

Watch the Pitch

Videos

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The Future of Britain Is Bright With These Two Sisters | Dragon's Den

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'Cocky' entrepreneur scores astonishing u-turn | Dragons' Den