Dragons’ Den Tracker

The Pitch

Joe Harper and Andy Sugden walked into the Den in 2017 with a honey-infused, fruit-flavoured water. They were asking for £65,000 in exchange for 10% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Peter Jones offered £65,000 for 10%, and Joe Harper and Andy Sugden accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Just Bee Drinks is one of those Den stories that actually lasted. Having appeared on the show back in 2017, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Just Bee Drinks Still in Business?

Yes. Just Bee Drinks appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at CYCL WingLights, A Girl for All Time, Aenea Cosmetics. Each has its own story of what happened after the Den.

Watch the Pitch

Videos

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Dragons Can’t Stop Talking About Peter’s Genius Idea! | Dragons’ Den

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Just Bee REVIEW as seen on Dragons Den

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"You Have Just Alienated Four Dragons" | Dragons' Den