Dragons’ Den TrackerWhat Happened to Just Bee Drinks After Dragons’ Den?
Just Bee Drinks appeared on Dragons’ Den in 2017, Series 14 Episode 12. The business was a honey-infused, fruit-flavoured water. They secured investment from Peter Jones on the show. Just Bee Honey Limited remains active and continues to trade today.
The Pitch
Joe Harper and Andy Sugden walked into the Den in 2017 with a honey-infused, fruit-flavoured water. They were asking for £65,000 in exchange for 10% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Peter Jones offered £65,000 for 10%, and Joe Harper and Andy Sugden accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
Just Bee Drinks is one of those Den stories that actually lasted. Having appeared on the show in 2017, the business has now been trading for over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is Just Bee Drinks Still Available?
Yes. Just Bee Honey Limited appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at CYCL WingLights, A Girl for All Time. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 09030555
- Registered Name
- JUST BEE HONEY LIMITED
- Incorporated
- 2014-05-08
- Company Type
- ltd
- SIC Codes
- 10890
- Registered Address
- The Hives, 24/25 Mosley Road, Manchester, M17 1HQ, England
- Accounts
- total-exemption-full (period ending 2025-03-31)
- Latest Financials
- Total Assets Less Liabilities
- £998595
- Employees
- 24
- Period
- 1.4.24 to 31.3.25
- Officers
-
CROSTON, Timothy John
— director
The Hives, 24/25 Mosley Road, Manchester, M17 1HQ, England
-
HARPER, Joseph
— director
The Hives, 24/25 Mosley Road, Manchester, M17 1HQ, England
-
LEONARD, Simon Maxwell Saul
— director
The Just Bee Hive, 703 W3 Building, 51 Whitworth Street West, Manchester, M61 0NL, United Kingdom
-
MOHAMMED, Shahid Anwar
— director
The Hives, 24/25 Mosley Road, Manchester, M17 1HQ, England
-
SUGDEN, Andrew James
— director
The Hives, 24/25 Mosley Road, Manchester, M17 1HQ, England
-
TAYLOR, Simon Lloyd
— director
The Hives, 24/25 Mosley Road, Manchester, M17 1HQ, England
-
BYE, Ian Jonathan
— director (resigned 2022-07-22)
The Hives, 24/25 Mosley Road, Manchester, M17 1HQ, England
-
GRANT-RENNICK, Simon Richard
— director (resigned 2022-08-24)
The Hives, 24/25 Mosley Road, Manchester, M17 1HQ, England
-
WALKER, Richard Ian
— director (resigned 2021-08-18)
3000, Aviator Way, Manchester, M22 5TG, England
-
YOUNG, David Andrew
— director (resigned 2019-10-31)
The Just Bee Hive, 1st Floor, Joshua Brooks Building, 106 Princess Street, Manchester, M1 6NG, United Kingdom
-
CROSTON, Timothy John
— director