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What Happened to DAIO (Daily Appliance Intelligent Organiser) After Dragons’ Den?

DAIO (Daily Appliance Intelligent Organiser) appeared on Dragons’ Den in 2016, Series 14 Episode 5. The business was a safety device for hair appliances. No deal was made — the Dragons decided not to invest. The business is still active today.

The Pitch

David Audsley walked into the Den in 2016 with a safety device for hair appliances. They were asking for £75,000 in exchange for 20% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and David Audsley left the Den without backing.

What Happened After the Show

DAIO (Daily Appliance Intelligent Organiser) is one of those Den stories that actually lasted. Having appeared on the show in 2016, the business has now been trading for over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is DAIO (Daily Appliance Intelligent Organiser) Still Available?

Yes. David Audsley Hairdressing Limited appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Cocofina, FoamAroma UK, Little Belters. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
07880936
Registered Name
DAVID AUDSLEY HAIRDRESSING LIMITED
Incorporated
2011-12-14
Company Type
ltd
SIC Codes
96020
Registered Address
13 Market Place, Knaresborough, North Yorkshire, HG5 8AL, England
Accounts
total-exemption-full (period ending 2023-05-31)
Latest Financials
Total Assets Less Liabilities
£65552
Employees
1
Period
1.6.22 to 31.5.23
Officers
  • AUDSLEY, David Peter — director (resigned 2025-08-04)
    3, Park Square, Leeds, LS1 2NE, United Kingdom
← Series 14 ← Episode 5