Dragons’ Den TrackerWhat Happened to DAIO (Daily Appliance Intelligent Organiser) After Dragons’ Den?
DAIO (Daily Appliance Intelligent Organiser) appeared on Dragons’ Den in 2016, Series 14 Episode 5. The business was a safety device for hair appliances. No deal was made — the Dragons decided not to invest. The business is still active today.
The Pitch
David Audsley walked into the Den in 2016 with a safety device for hair appliances. They were asking for £75,000 in exchange for 20% of the business.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and David Audsley left the Den without backing.
What Happened After the Show
DAIO (Daily Appliance Intelligent Organiser) is one of those Den stories that actually lasted. Having appeared on the show back in 2016, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is DAIO (Daily Appliance Intelligent Organiser) Still in Business?
Yes. DAIO (Daily Appliance Intelligent Organiser) appears to still be trading.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Cocofina, FoamAroma UK, Little Belters. Each has its own story of what happened after the Den.
