Dragons’ Den TrackerWhat Happened to FoamAroma UK After Dragons’ Den?
FoamAroma UK appeared on Dragons’ Den in 2016, Series 14 Episode 5. The business was a redesigned takeaway coffee lid. No deal was made — the Dragons decided not to invest. The company was dissolved in 2017.
The Pitch
Tom Bell and Craig Bailey walked into the Den in 2016 with a redesigned takeaway coffee lid. They were asking for £80,000 in exchange for 15% of the business.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Tom Bell and Craig Bailey left the Den without backing.
What Happened After the Show
FoamAroma UK did not survive long-term. The company was dissolved in 2017 — just a year after appearing on the show.
This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.
Is FoamAroma UK Still in Business?
No. FoamAroma UK is no longer in business. Companies House records show the company has been dissolved.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Cocofina, Little Belters, DAIO (Daily Appliance Intelligent Organiser). Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- dissolved
- Company Number
- 10003099
- Registered Name
- FOAMAROMAUK LTD
- Incorporated
- 2016-02-12 (ceased 2017-07-25)
- Company Type
- ltd
- Registered Address
- 20 Elbridge Avenue, North Bersted, Bognor Regis, West Sussex, PO21 5AD, England
- Accounts
- null
- Officers
-
BAILEY, Craig Douglas
— director
20, Elbridge Avenue, North Bersted, Bognor Regis, West Sussex, PO21 5AD, England
-
BELL, Thomas Richard Harcourt
— director
20, Elbridge Avenue, North Bersted, Bognor Regis, West Sussex, PO21 5AD, England
-
BAILEY, Craig Douglas
— director