Dragons’ Den Tracker

The Pitch

Stephen Charrot walked into the Den in 2012 with a celebrity lookalike experience entertainment. They were asking for £100,000 in exchange for 30% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Stephen Charrot left the Den without backing.

What Happened After the Show

Dayfame Luxury VIP Experiences did not survive long-term. The company was dissolved in 2014, only 2 years after the Den appearance.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Dayfame Luxury VIP Experiences Still Available?

No. Dayfame Ltd is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Bionic Glove Technology Europe Ltd, Rotorad, Caterquip UK (The Franchisor), Synergi Intelligence (Solmare Ltd). Each has its own story of what happened after the Den.

Watch the Pitch

Videos

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Will The Dragons Roll Out The Red Carpet For This Celebrity Focused Entrepreneur? | Dragons' Den