What Happened to Rotorad After Dragons’ Den?
Rotorad appeared on Dragons’ Den in 2012, Series 10 Episode 10. The business was a aid for fixing radiators to the wall. No deal was made — the Dragons decided not to invest. The company went into liquidation in 2024.
The Pitch
Malcolm Keeling walked into the Den in 2012 with a aid for fixing radiators to the wall. They were asking for N/A.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Malcolm Keeling left the Den without backing.
What Happened After the Show
Rotorad did not survive long-term. The company was dissolved in 2024, some 12 years after the pitch.
This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.
Is Rotorad Still Available?
No. Rotarad Limited is no longer in business. Companies House records show the company has been dissolved.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Bionic Glove Technology Europe Ltd, Dayfame Luxury VIP Experiences, Caterquip UK (The Franchisor), Synergi Intelligence (Solmare Ltd). Each has its own story of what happened after the Den.
Companies House Data
- Status
- dissolved
- Company Number
- 04336660
- Registered Name
- ROTARAD LIMITED
- Incorporated
- 2001-12-10 (ceased 2026-02-17)
- Company Type
- ltd
- SIC Codes
- 82990
- Registered Address
- Leonard Curtis 9-10 Ridge House, Ridgehouse Drive, Stoke-On-Trent, Staffordshire, ST1 5SJ
- Accounts
- total-exemption-full (period ending 2022-12-31)
- Latest Financials
- Total Assets Less Liabilities
- £34267
- Employees
- 1
- Period
- 1.1.22 to 31.12.22
- Officers
-
KEELING, Christine
— secretary
Rosehill 98 Town End, Cheadle, Stoke On Trent, Staffordshire, ST10 1PF
-
BARRETT, Malcolm Jeffrey
— director
Scentarea Limited, Unit 1 Brookside Business Park, Brookside Road, Uttoxeter, Staffs, ST14 8AT, United Kingdom
-
GRINDCO SECRETARIES LIMITED
— corporate-nominee-secretary (resigned 2002-03-13)
Grindeys Solicitors, Glebe Court, Stoke On Trent, Staffordshire, ST4 1ET
-
KEELING, Malcolm
— director (resigned 2021-08-19)
Rosehill, 98 Townend, Cheadle, Staffordshire, ST10 1PF
-
GRINDCO DIRECTORS LIMITED
— corporate-nominee-director (resigned 2002-03-13)
Grindeys Solicitors, Glebe Court, Stoke On Trent, Staffordshire, ST4 1ET
-
KEELING, Christine
— secretary
Dragons’ Den Tracker