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What Happened to DegreeArt (The JC Ltd) After Dragons’ Den?

DegreeArt (The JC Ltd) appeared on Dragons’ Den in 2005, Series 2 Episode 3. The business was a online art dealership. No deal was made — the Dragons decided not to invest. The company was dissolved in 2019.

The Pitch

Elimor Olisa & Isobel Beauchamp walked into the Den in 2005 with a online art dealership. They were asking for £50,000.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Elimor Olisa & Isobel Beauchamp left the Den without backing.

What Happened After the Show

DegreeArt (The JC Ltd) did not survive long-term. The company was dissolved in 2019, some 14 years after the pitch.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is DegreeArt (The JC Ltd) Still Available?

No. Thejc Ltd is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Truly Madly Baby, Accommodation for Students, Brand Theory, Ultrashave. Each has its own story of what happened after the Den.

Companies House Data

Status
dissolved
Company Number
06054147
Registered Name
THEJC LTD
Incorporated
2007-01-16 (ceased 2019-09-19)
Company Type
ltd
SIC Codes
63120
Registered Address
Kennway Francis Limited, 8 High Street, Brentwood, Essex, CM14 4AB
Accounts
micro-entity (period ending 2016-03-21)
Latest Financials
Total Assets Less Liabilities
£289909
Period
2016-01-01 to 2016-03-21
Officers
  • MITCHELL, Keren Edmund — secretary
    Kennway Francis Limited, 8 High Street, Brentwood, Essex, CM14 4AB
  • FREEMAN, Natasha — director
    Kennway Francis Limited, 8 High Street, Brentwood, Essex, CM14 4AB
  • MITCHELL, Keren Edmund — director
    Kennway Francis Limited, 8 High Street, Brentwood, Essex, CM14 4AB
  • OLISA, Elinor — secretary (resigned 2010-09-09)
    71 Roundwood Court 3 Meath Crescent, London, E2 0QL
  • BEAUCHAMP, Isobel Scott — director (resigned 2010-09-13)
    6 Millennium Place, London, E2 9NL
  • MITCHELL, Ashley Harvey — director (resigned 2010-10-06)
    28 Heath Drive, London, NW3 7SB
  • OLISA, Elinor — director (resigned 2010-09-13)
    71 Roundwood Court 3 Meath Crescent, London, E2 0QL