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What Happened to Destination London After Dragons’ Den?

Destination London appeared on Dragons’ Den in 2005, Series 1 Episode 4. The business was a taxi themed board game. No deal was made — the Dragons decided not to invest. The company was sold in 2010.

The Pitch

Rachel Lowe walked into the Den in 2005 with a taxi themed board game. They were asking for £75,000 in exchange for 30% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Rachel Lowe left the Den without backing.

What Happened After the Show

Destination London was sold in 2010. An acquisition can signal very different things — sometimes it’s a strong exit for the founders, sometimes it’s a distressed sale to recover creditor debts. Without more specific information, the nature of the exit here isn’t clear.

Is Destination London Still in Business?

Destination London was sold in 2010. Whether the business continues to trade under new ownership is not publicly confirmed.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Mycorrhizal Systems, Maxi Mat, Tattoo Erase, Tasty Aprons. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
05325232
Registered Name
DESTINATION LONDON (UK) LIMITED
Incorporated
2005-01-06
Company Type
ltd
SIC Codes
74990
Registered Address
97 Judd Street, London, WC1H 9JG
Accounts
micro-entity (period ending 2025-01-31)
Latest Financials
Total Assets Less Liabilities
£2
Employees
0
Period
1.2.24 to 31.1.25
Officers
  • JANSSON, Despo — secretary
    28a, The Green, London, N21 1AY, England
  • JANSSON, Per Anders — director
    28a, The Green, London, N21 1AY, England
  • QA REGISTRARS LIMITED — corporate-nominee-secretary (resigned 2005-01-06)
    The Studio, St Nicholas Close, Elstree, Hertfordshire, WD6 3EW
  • QA NOMINEES LIMITED — corporate-nominee-director (resigned 2005-01-06)
    The Studio, St Nicholas Close, Elstree, Hertfordshire, WD6 3EW
← Series 1 ← Episode 4