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What Happened to Dig After Dragons’ Den?

Dig appeared on Dragons’ Den in 2025, Series 22 Episode 6. The business was a plant bed delivery service. They secured investment from Sara Davies on the show. The business is still active today.

The Pitch

Henry Bartlam and Alexandra Hollingsworth walked into the Den in 2025 with a plant bed delivery service. They were asking for £75,000 in exchange for 15% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Sara Davies offered £75,000 for 15%, and Henry Bartlam and Alexandra Hollingsworth accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Dig is one of those Den stories that actually lasted. The company has now been trading for around 1 years since the pitch.

Is Dig Still in Business?

Yes. Dig appears to still be trading.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Tiny Explorers, Spudos crisps, The Gilley Umbrella. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
dissolved
Company Number
08138356
Registered Name
DIG LTD
Incorporated
2012-07-11 (ceased 2016-09-22)
Company Type
ltd
SIC Codes
46690, 81229, 82990
Registered Address
11a Falmer Road, Enfield, Middlesex, EN1 1PZ, England
Accounts
total-exemption-small (period ending 2013-07-31)
Officers
  • DZIALOWSKI, Marcin — director
    25/2, Ul. Dziewanny, Lublin, 20-539, Poland