Dragons’ Den Tracker

The Pitch

Henry Bartlam and Alexandra Hollingsworth walked into the Den in 2025 with a plant bed delivery service. They were asking for £75,000 in exchange for 15% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Sara Davies offered £75,000 for 15%, and Henry Bartlam and Alexandra Hollingsworth accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Dig is one of those Den stories that actually lasted. The business has now been trading for around 5 years since the pitch.

Is Dig Still Available?

Yes. Dig Club Ltd appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Tiny Explorers, Spudos crisps, The Gilley Umbrella. Each has its own story of what happened after the Den.

Watch the Pitch

Videos

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Backyard business FLOORS the Dragons 🤯 🏕️ | Dragons' Den - BBC

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Is This The Worst Dragons Den Pitch Ever? Dragons Den

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Dig It™ Update On Dragons' Den