Dragons’ Den TrackerWhat Happened to The Gilley Umbrella After Dragons’ Den?
The Gilley Umbrella appeared on Dragons’ Den in 2025, Series 22 Episode 6. The business was a watertight case for umbrellas. They secured investment from Peter Jones on the show. The business is still active today.
The Pitch
Trib Gosain and Reid Jacoby walked into the Den in 2025 with a watertight case for umbrellas. They were asking for £50,000 in exchange for 20% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Peter Jones offered £50,000 for 20%, and Trib Gosain and Reid Jacoby accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
The Gilley Umbrella is one of those Den stories that actually lasted. The business has now been trading for around 5 years since the pitch.
Is The Gilley Umbrella Still Available?
Yes. Sherwood Standard Ltd appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Dig, Tiny Explorers, Spudos crisps. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 13699149
- Registered Name
- SHERWOOD STANDARD LTD
- Incorporated
- 2021-10-22
- Company Type
- ltd
- SIC Codes
- 47910
- Registered Address
- 20-22 Wenlock Road, London, N1 7GU, England
- Accounts
- micro-entity (period ending 2024-10-31)
- Latest Financials
- Total Assets Less Liabilities
- £95671
- Employees
- 1
- Period
- 1 November 2023 to 31 October 2024
- Officers
-
JACOBY, Reid
— director
20-22, Wenlock Road, London, N1 7GU, England
-
JACOBY, Reid
— director