Dragons’ Den TrackerWhat Happened to Dock & Bay After Dragons’ Den?
Dock & Bay appeared on Dragons’ Den in 2017, Series 15 Episode 4. The business was a beach and travel brand specialising in micro-fibre towel products. They secured investment from Deborah Meaden on the show. The business is still active today.
The Pitch
Andy Jefferies and Ben Muller walked into the Den in 2017 with a beach and travel brand specialising in micro-fibre towel products. They were asking for £75,000 in exchange for 10% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Deborah Meaden offered £75,000 for 10%, and Andy Jefferies and Ben Muller accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
Dock & Bay is one of those Den stories that actually lasted. Having appeared on the show back in 2017, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is Dock & Bay Still in Business?
Yes. Dock & Bay appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Lovebomb Cushions Ltd. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 09444124
- Registered Name
- DOCK & BAY LTD
- Incorporated
- 2015-02-17
- Company Type
- ltd
- SIC Codes
- 13923, 47190, 47710, 47910
- Registered Address
- 3rd Floor, 86-90 Paul Street, London, Greater London, EC2A 4NE, England
- Accounts
- total-exemption-full (period ending 2025-02-28)
- Latest Financials
- Total Assets Less Liabilities
- £2888703
- Employees
- 28
- Period
- 1 March 2024 to 28 February 2025
- Officers
-
MULLER, Benjamin Martin Clifford
— secretary
3rd Floor, 86-90, Paul Street, London, Greater London, EC2A 4NE, England
-
JEFFERIES, Andrew
— director
3rd Floor, 86-90, Paul Street, London, Greater London, EC2A 4NE, England
-
MULLER, Benjamin Martin Clifford
— secretary