Dragons’ Den Tracker

The Pitch

Sarah Agar-Brennan walked into the Den in 2017 with a novelty plush goods based on emojis. They were asking for £80,000 in exchange for 30% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Tej Lalvani and Jenny Campbell offered £80,000 for 30%, and Sarah Agar-Brennan accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Lovebomb Cushions Ltd did not survive long-term. The company was dissolved in 2021, some 4 years after the pitch.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Lovebomb Cushions Ltd Still in Business?

No. Lovebomb Cushions Ltd is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Dock & Bay. Each has its own story of what happened after the Den.

Watch the Pitch

Videos

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Entrepreneurs That Demonstrated Pure Determination | Dragons' Den (at 10:39)

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Every Investment Jenny Campbell Made In The Den | COMPILATION | Dragons' Den (at 10:22)