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What Happened to Dog & Duck Ale After Dragons’ Den?

Dog & Duck Ale appeared on Dragons’ Den in 2005, Series 1 Episode 2. The business was a ale beer cartons. No deal was made — the Dragons decided not to invest. The current status of the business is not publicly known.

The Pitch

John Dibden walked into the Den in 2005 with a ale beer cartons. They were asking for N/A.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and John Dibden left the Den without backing.

What Happened After the Show

Dog & Duck Ale did not survive long-term. The company has since been dissolved.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Dog & Duck Ale Still in Business?

No. Dog & Duck Ale is no longer in business. Companies House records show the company is in liquidation.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Grails Ltd, Stable Table, Mandala Aroma, Kestrel Aerospace PAV. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
liquidation
Company Number
10921704
Registered Name
DOG & DUCK LTD
Incorporated
2017-08-18
Company Type
ltd
SIC Codes
96090
Registered Address
Leonard Curtis House Elms Square, Bury New Road, Whitefield, Greater Manchester, M45 7TA
Accounts
total-exemption-full (period ending 2023-10-31)
Latest Financials
Total Assets Less Liabilities
-159096
Employees
38
Period
1.11.22 to 31.10.23
Officers
  • LEONARD, Gary — director
    70-72, Nottingham Road, Mansfield, NG18 1BN, England
  • LEONARD, Terence Leslie — director
    70-72, Nottingham Road, Mansfield, NG18 1BN, England