Dragons’ Den Tracker

The Pitch

Roger Willems and Phil Stratford walked into the Den in 2017 with a portable personal security device. They were asking for £80,000 in exchange for 15% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Roger Willems and Phil Stratford left the Den without backing.

What Happened After the Show

DoorJammer did not survive long-term. The company was dissolved in 2020, only 3 years after the Den appearance.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is DoorJammer Still Available?

No. Katherena Limited is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Love Keep Create, TickX, Great Grub (Go Gafoor Inc). Each has its own story of what happened after the Den.

Watch the Pitch

Videos

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Top 5 Pitches From Millionaire Entrepreneurs | COMPILATION | Dragons' Den (at 0:27:47)