Dragons’ Den TrackerWhat Happened to Love Keep Create After Dragons’ Den?
Love Keep Create appeared on Dragons’ Den in 2017, Series 14 Episode 9. The business was a keepsake clothing company. They secured investment from Deborah Meaden on the show. The business is still active today.
The Pitch
Rachel Day and Merry Whitaker walked into the Den in 2017 with a keepsake clothing company. They were asking for £50,000 in exchange for 10% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Deborah Meaden offered £50,000 for 10%, and Rachel Day and Merry Whitaker accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
Love Keep Create is one of those Den stories that actually lasted. Having appeared on the show back in 2017, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is Love Keep Create Still in Business?
Yes. Love Keep Create appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at TickX, DoorJammer, Great Grub (Go Gafoor Inc). Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 07398025
- Registered Name
- LOVE KEEP CREATE TEXTILES LIMITED
- Incorporated
- 2010-10-06
- Company Type
- ltd
- SIC Codes
- 13921
- Registered Address
- Unit 18 Langage South Road, Plymouth, Devon, PL7 5FL, England
- Accounts
- micro-entity (period ending 2024-04-30)
- Latest Financials
- Total Assets Less Liabilities
- £0
- Employees
- 0
- Period
- 1.5.23 to 30.4.24
- Officers
-
HIGGINS, Graham Steven
— director
The Willows, Shute Hill, Bishopsteignton, Teignmouth, TQ14 9QL, England
-
PETERS, Katy Joanne
— director
The Willows, Shute Hill, Bishopsteignton, Teignmouth, Devon, TQ14 9QL, United Kingdom
-
DAY, Rachel Joy
— director (resigned 2025-01-31)
27, Mutley Plain, Plymouth, Devon, PL4 6JG, England
-
DAY, Rachel Joy
— director (resigned 2013-04-16)
Unit 4 Vista Place, Coy Pond Business Park, Ingworth Road, Poole, Dorset, BH12 1JY, United Kingdom
-
WHITAKER, Merolyn Lea
— director (resigned 2025-01-31)
Unit 8, Burrington Business Park, 6 Burrington Park, Plymouth, Devon, PL5 3LX, England
-
HIGGINS, Graham Steven
— director