Dragons’ Den Tracker

The Pitch

Robbie Ward walked into the Den in 2016 with a self-serving draft beer. They were asking for £200,000 in exchange for 10% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Robbie Ward left the Den without backing.

What Happened After the Show

Drink Command Limited did not survive long-term. The company was dissolved in 2017 — just a year after appearing on the show.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Drink Command Limited Still in Business?

No. Drink Command Limited is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Slappie Ltd, Opus, Bad Brownie, Wooju. Each has its own story of what happened after the Den.

Watch the Pitch

Videos

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High Valuation Of Drinks Company Causes Frustration In The Den | Dragons' Den