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What Happened to Wooju After Dragons’ Den?

Wooju appeared on Dragons’ Den in 2016, Series 13 Episode 14. The business was a smartphone app for taking pictures. No deal was made — the Dragons decided not to invest. The company was dissolved in 2016.

The Pitch

Calum Leslie walked into the Den in 2016 with a smartphone app for taking pictures. They were asking for £75,000 in exchange for 10% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Calum Leslie left the Den without backing.

What Happened After the Show

Wooju did not survive long-term. The company was dissolved in 2016 — just a year after appearing on the show.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Wooju Still in Business?

No. Wooju is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Slappie Ltd, Opus, Bad Brownie, Drink Command Limited. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
dissolved
Company Number
SC469909
Registered Name
WOOJU LIMITED
Incorporated
2014-02-13 (ceased 2016-05-31)
Company Type
ltd
SIC Codes
62011
Registered Address
Airlink 1st Floor, 16 Gordon Street, Glasgow, G1 3PT
Accounts
total-exemption-small (period ending 2015-02-28)
Officers
  • LESLIE, Calum Liam — director
    Airlink, 1st Floor, 16 Gordon Street, Glasgow, G1 3PT, United Kingdom
  • MCGLYNN, John Lindsay — director (resigned 2015-04-02)
    Airlink, 1st Floor, 16 Gordon Street, Glasgow, G1 3PT, United Kingdom