Dragons’ Den TrackerWhat Happened to Driver Eight After Dragons’ Den?
Driver Eight appeared on Dragons’ Den in 2009, Series 7 Episode 2. The business was a wrist watch designed for drivers. No deal was made — the Dragons decided not to invest. The business is still active today.
The Pitch
Spencer Philips walked into the Den in 2009 with a wrist watch designed for drivers. They were asking for £85,000.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Spencer Philips left the Den without backing.
What Happened After the Show
Driver Eight is one of those Den stories that actually lasted. Having appeared on the show back in 2009, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is Driver Eight Still in Business?
Yes. Driver Eight appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at BassToneSlap, Talpa Products Ltd, Roto Suite, Whole Leaf Company. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 10714900
- Registered Name
- AFTER EIGHT LIMITED
- Incorporated
- 2017-04-07
- Company Type
- ltd
- SIC Codes
- 68100
- Registered Address
- Fawley House 2 Regatta Place, Marlow Road, Bourne End, Buckinghamshire, SL8 5TD, United Kingdom
- Accounts
- total-exemption-full (period ending 2024-12-31)
- Latest Financials
- Total Assets Less Liabilities
- -10186
- Employees
- 0
- Period
- 1.1.24 to 31.12.24
- Officers
-
FELD, Guy
— director
Fawley House, 2 Regatta Place, Marlow Road, Bourne End, Buckinghamshire, SL8 5TD, United Kingdom
-
FELD, Guy
— director