Dragons’ Den Tracker

The Pitch

Josephine Buchon walked into the Den in 2009 with a jukebox musical based on dusty springfield. They were asking for £250,000 in exchange for 25% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Josephine Buchon left the Den without backing.

What Happened After the Show

Dusty – The Dusty Springfield Musical did not survive long-term. The company was dissolved in 2011, only 2 years after the Den appearance.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Dusty – The Dusty Springfield Musical Still in Business?

No. Dusty – The Dusty Springfield Musical is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Lid Lifters, Servicing Stop, Tantrum Boutique, Blue Animals. Each has its own story of what happened after the Den.

Watch the Pitch

Videos

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Dragon's Den - Dusty Springfield the Musical with Lucy Williamson

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Dragons BAFFLED by Impresario’s Complex Finance Structure | Dragons’ Den

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Dragon's Den - Pitch from 2005 That Never Made It Onto TV