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What Happened to Servicing Stop After Dragons’ Den?

Servicing Stop appeared on Dragons’ Den in 2009, Series 7 Episode 3. The business was a bespoke nationwide car servicing company. They secured investment from Deborah Meaden on the show. The business is still active today.

The Pitch

Oliver Richmond & Toby Richmond walked into the Den in 2009 with a bespoke nationwide car servicing company. They were asking for £100,000 in exchange for 30% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Deborah Meaden offered £100,000 for 30%, and Oliver Richmond & Toby Richmond accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Servicing Stop is one of those Den stories that actually lasted. Having appeared on the show back in 2009, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Servicing Stop Still in Business?

Yes. Servicing Stop appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Lid Lifters, Dusty – The Dusty Springfield Musical, Tantrum Boutique, Blue Animals. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
06558606
Registered Name
SERVICING STOP LIMITED
Incorporated
2008-04-08
Company Type
ltd
SIC Codes
82990
Registered Address
57 London Rd, Enfield, Middlesex, EN2 6DU, England
Accounts
small (period ending 2024-11-28)
Latest Financials
Total Assets Less Liabilities
£1212613
Employees
47
Period
2023-11-27 to 2024-11-28
Officers
  • MACMAHON, Paul — director
    57 London Rd, Enfield, Middlesex, EN2 6DU, England
  • MCKEE, Olivia Kathleen — director
    57 London Rd, Enfield, Middlesex, EN2 6DU, England
  • KIDD, Victoria Katherine — secretary (resigned 2019-08-13)
    261, Shurland Avenue, East Barnet, Hertfordshire, EN4 8DG, United Kingdom
  • RICHMOND, Toby Robert — secretary (resigned 2024-10-24)
    2nd Floor, Nicholas House, River Front, Enfield, London, EN1 3TF, England
  • WHITBREAD, Craig — secretary (resigned 2022-04-01)
    6a, Foxmead Close, Enfield, Middlesex, EN2 7JG, England
  • BRIDGE, Robin Garry — director (resigned 2011-09-28)
    2 Hawkworth, Astley, Tyldesley, Manchester, Lancashire, M29 7DP
  • MCKEE, Darren Thomas — director (resigned 2019-06-18)
    2nd Floor, Nicholas House, River Front, Enfield, London, EN1 3TF, England
  • MCKEE, Noel Francis William — director (resigned 2026-04-01)
    57 London Rd, Enfield, Middlesex, EN2 6DU, England
  • MCKEE, Noel Francis William — director (resigned 2019-06-18)
    2nd Floor, Nicholas House, River Front, Enfield, London, EN1 3TF, England
  • NOBES, Steven Robert — director (resigned 2017-09-19)
    2nd Floor, Nicholas House, River Front, Enfield, London, EN1 3TF, England
  • RICHMOND, Oliver Joseph — director (resigned 2026-02-04)
    57, London Road, Enfield, EN2 6DU, England
  • RICHMOND, Toby Robert — director (resigned 2024-10-15)
    57, London Road, Enfield, EN2 6DU, England
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