Dragons’ Den TrackerWhat Happened to E-Rides After Dragons’ Den?
E-Rides appeared on Dragons’ Den in 2021, Series 18 Episode 7. The business was a electric scooters and unicycles. No deal was made — the Dragons decided not to invest. The business is still active today.
The Pitch
Yingjun Chen and Afeez Kolawole-Alade walked into the Den in 2021 with a electric scooters and unicycles. They were asking for N/A.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Yingjun Chen and Afeez Kolawole-Alade left the Den without backing.
What Happened After the Show
E-Rides is one of those Den stories that actually lasted. The business has now been trading for around 7 years since the pitch.
Is E-Rides Still Available?
Yes. E-rides Group Limited appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Be Nosy Ltd, Beach Powder Ltd, WhiskyMe, Form-a-light. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 12277958
- Registered Name
- E-RIDES GROUP LIMITED
- Incorporated
- 2019-10-23
- Company Type
- ltd
- SIC Codes
- 47640
- Registered Address
- Unit 21 Greenwich Centre Business Park, 53 Norman Road, Greenwich, London, SE10 9QF, England
- Accounts
- unaudited-abridged (period ending 2024-10-31)
- Latest Financials
- Total Assets Less Liabilities
- £163553
- Employees
- 2
- Period
- 2023-11-01 to 2024-10-31
- Officers
-
CHEN, Yingjun
— director
Unit 21, Greenwich Centre Business Park, 53 Norman Road, Greenwich, London, SE10 9QF, England
-
KOLAWOLE-ALADE, Afeez Damilola
— director
Unit 21, Greenwich Centre Business Park, 53 Norman Road, Greenwich, London, SE10 9QF, England
-
CHEN, Yingjun
— director