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What Happened to WhiskyMe After Dragons’ Den?

WhiskyMe appeared on Dragons’ Den in 2021, Series 18 Episode 7. The business was a whisky subscription service.. They secured investment from Deborah Meaden, Tej Lalvani and Peter Jones on the show. The business is still active today.

The Pitch

Thomas Aske and Tristan Stephenson walked into the Den in 2021 with a whisky subscription service.. They were asking for £75,000 in exchange for 15% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Deborah Meaden, Tej Lalvani and Peter Jones offered £75,000 for 15%, and Thomas Aske and Tristan Stephenson accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

WhiskyMe is one of those Den stories that actually lasted. The business has now been trading for around 9 years since the pitch.

Is WhiskyMe Still Available?

Yes. Whisky-me Limited appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Be Nosy Ltd, Beach Powder Ltd, Form-a-light, E-Rides. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
11099273
Registered Name
WHISKY-ME LIMITED
Incorporated
2017-12-06
Company Type
ltd
SIC Codes
47990
Registered Address
The Whisky Shop London Piccadilly, 169 Piccadilly, London, W1J 9EH, England
Accounts
total-exemption-full (period ending 2024-10-29)
Latest Financials
Total Assets Less Liabilities
-53963
Employees
3
Period
1 January 2024 to 29 October 2024
Officers
  • BANKIER, Ian Patrick — director
    The Whisky Shop, London Piccadilly, 169 Piccadilly, London, W1J 9EH, England
  • BEARD, John Edward — director
    The Whisky Shop, London Piccadilly, 169 Piccadilly, London, W1J 9EH, England
  • ASKE, Thomas James — director (resigned 2024-10-29)
    The Whisky Shop, London Piccadilly, 169 Piccadilly, London, W1J 9EH, England
  • ELLIOTT, Thomas Seymour Robert — director (resigned 2024-10-29)
    The Whisky Shop, London Piccadilly, 169 Piccadilly, London, W1J 9EH, England
  • STEPHENSON, Tristan Peter — director (resigned 2024-10-29)
    Park View, Wadebridge Road, St. Mabyn, Bodmin, PL30 3BQ, United Kingdom
← Series 18 ← Episode 7