Dragons’ Den TrackerWhat Happened to Easy Shelf After Dragons’ Den?
Easy Shelf appeared on Dragons’ Den in 2008, Series 6 Episode 7. The business was a shelf designed to hold shaving and mobile devices whilst charging. No deal was made — the Dragons decided not to invest. The company was dissolved in 2010.
The Pitch
John and Gerald Abraham walked into the Den in 2008 with a shelf designed to hold shaving and mobile devices whilst charging. They were asking for £40,000.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and John and Gerald Abraham left the Den without backing.
What Happened After the Show
Easy Shelf did not survive long-term. The company was dissolved in 2010, only 2 years after the Den appearance.
This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.
Is Easy Shelf Still in Business?
No. Easy Shelf is no longer in business. Companies House records show the company has been dissolved.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Blindsinabox, Tiny Box, Luckner's Auctioneers, TinyDeol.com. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- dissolved
- Company Number
- 06495620
- Registered Name
- EASY SHELF LIMITED
- Incorporated
- 2008-02-06 (ceased 2010-04-06)
- Company Type
- ltd
- SIC Codes
- 5190
- Registered Address
- 205-207 Leabridge Road, Leyton, London, E10 7PN
- Accounts
- total-exemption-small (period ending 2009-02-28)
- Officers
-
ELITOK, Osman
— secretary
38 Hadleigh Road, Edmonton, London, N9 7BX
-
ELITOK, Inanc
— director
4 Marshcroft Drive, Cheshunt, Herts, EN8 8XA
-
ELITOK, Osman
— secretary