Dragons’ Den TrackerWhat Happened to ElectroExpo (renamed Chocbox ) After Dragons’ Den?
ElectroExpo (renamed Chocbox ) appeared on Dragons’ Den in 2007, Series 5 Episode 8. The business was a plastic housing that protects cable connections. They secured investment from Duncan Bannatyne & James Caan on the show. The business is still active today.
The Pitch
Peter Moule walked into the Den in 2007 with a plastic housing that protects cable connections. They were asking for £150,000 in exchange for 32% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Duncan Bannatyne & James Caan offered £150,000 for 32%, and Peter Moule accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
ElectroExpo (renamed Chocbox ) is one of those Den stories that actually lasted. Having appeared on the show back in 2007, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is ElectroExpo (renamed Chocbox ) Still in Business?
Yes. ElectroExpo (renamed Chocbox ) appears to still be trading.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Tingo Tang, Mr Stripey, Magnetic Connection, Whatsyatag. Each has its own story of what happened after the Den.
