Dragons’ Den Tracker

The Pitch

Barry Halliday walked into the Den in 2007 with a leisurewear with ciphered language. They were asking for £100,000.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Barry Halliday left the Den without backing.

What Happened After the Show

Whatsyatag did not survive long-term. The company was dissolved in 2013, some 6 years after the pitch.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Whatsyatag Still in Business?

No. Whatsyatag is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at ElectroExpo (renamed Chocbox ), Tingo Tang, Mr Stripey, Magnetic Connection. Each has its own story of what happened after the Den.