Dragons’ Den Tracker

The Pitch

Amy Wordsworth walked into the Den in 2015 with a naturally formulated bathtime products for children. They were asking for £60,000 in exchange for 40% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Deborah Meaden offered £60,000 for 40%, and Amy Wordsworth accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Ella Banks Ltd (Good Bubble) is one of those Den stories that actually lasted. Having appeared on the show back in 2015, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Ella Banks Ltd (Good Bubble) Still in Business?

Yes. Ella Banks Ltd (Good Bubble) appears to still be trading.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Yogiyo, City Tuks Tuks, Gold Disc Dave, 3-rings Care. Each has its own story of what happened after the Den.

Watch the Pitch

Videos

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Businesswoman's Extremely Cheap Asking Price Causes BIG Concerns! | Dragons' Den

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Amy Wordsworth - Good Bubble Founder & A Successful Dragons' Den Pitcher