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What Happened to Yogiyo After Dragons’ Den?

Yogiyo appeared on Dragons’ Den in 2015, Series 13 Episode 6. The business was a korean home cooking range. They secured investment from Peter Jones on the show. The business is still active today.

The Pitch

Ben and Sue Youn walked into the Den in 2015 with a korean home cooking range. They were asking for £50,000 in exchange for 33% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Peter Jones offered £50,000 for 33%⅓, and Ben and Sue Youn accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Yogiyo is one of those Den stories that actually lasted. Having appeared on the show back in 2015, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Yogiyo Still in Business?

Yes. Yogiyo appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Ella Banks Ltd (Good Bubble), City Tuks Tuks, Gold Disc Dave, 3-rings Care. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
09606721
Registered Name
YOGIYO LIMITED
Incorporated
2015-05-23
Company Type
ltd
SIC Codes
46380
Registered Address
International House, Constance Street, London, E16 2DQ, England
Accounts
small (period ending 2025-09-30)
Officers
  • BAIDOE-ANSAH, Benyah — director
    International House, Constance Street, London, E16 2DQ, England
  • BARLOW, Stephen Charles — director
    Kimbell Mews, Humfrey Lane, Boughton, Northampton, NN2 8XB, England
  • BUTLER, Peter John — director
    Kimbell Mews, Humfrey Lane, Boughton, Northampton, NN2 8XB, England
  • EASTAFF, John Maurice — director
    1, Palliser Road, London, W14 9EQ, England
  • GOTCH, Phil Andrew — director
    Kimbell Mews, Humfrey Lane, Boughton, Northampton, NN2 8XB, England
  • YOO, Soo Youn — director
    International House, Constance Street, London, E16 2DQ, England
← Series 13 ← Episode 6