Dragons’ Den Tracker

The Pitch

Jasmine Wicks-Stephens walked into the Den in 2024 with a skincare brand. They were asking for £60,000 in exchange for 15% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Steven Bartlett and Peter Jones and Touker Suleyman offered £60,000 for 15%, and Jasmine Wicks-Stephens accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Faace is one of those Den stories that actually lasted. The company has now been trading for around 2 years since the pitch.

Is Faace Still in Business?

Yes. Faace appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Scoff Paper, Kerbo Charge, Chocolate Moments. Each has its own story of what happened after the Den.

Watch the Pitch

Videos

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The Dragons Have Concerns Over 'Faace' Entrepreneur's Numbers | Dragons' Den