Dragons’ Den Tracker

The Pitch

Gemma Connolly walked into the Den in 2024 with a edible potato-infused gift cards for dogs. They were asking for £50,000 in exchange for 25% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Sara Davies offered £50,000 for 25%, and Gemma Connolly accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Scoff Paper is one of those Den stories that actually lasted. The business has now been trading for around 6 years since the pitch.

Is Scoff Paper Still Available?

Yes. The Edible Gang Limited appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Faace, Kerbo Charge, Chocolate Moments. Each has its own story of what happened after the Den.

Watch the Pitch

Videos

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Scoff Paper "The Cards Your Dog Can Eat" Impresses In The Den | Dragons' Den

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EDIBLE dog cards go down a TREAT in the Den 🐶🐾🥺 | Dragons' Den - BBC