Dragons’ Den TrackerWhat Happened to Fearne and Rosie After Dragons’ Den?
Fearne and Rosie appeared on Dragons’ Den in 2021, Series 18 Episode 13. The business was a reduced sugar jams. They secured investment from Tej Lalvani on the show. The business is still active today.
The Pitch
Rachel Kettlewell walked into the Den in 2021 with a reduced sugar jams. They were asking for £40,000 in exchange for 35% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Tej Lalvani offered £40,000 for 35% (30% if investment is repaid within 18 months), and Rachel Kettlewell accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
Fearne and Rosie is one of those Den stories that actually lasted. The company has now been trading for around 5 years since the pitch.
Is Fearne and Rosie Still in Business?
Yes. Fearne and Rosie appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Nobu Pet, Ocushield, Revos (Revolution Works), MyTree. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 12318512
- Registered Name
- FEARNE AND ROSIE LIMITED
- Incorporated
- 2019-11-18
- Company Type
- ltd
- SIC Codes
- 10390
- Registered Address
- Raydale Foods, Brunt Acres Road, Hawes, DL8 3UZ, England
- Accounts
- total-exemption-full (period ending 2024-12-31)
- Latest Financials
- Total Assets Less Liabilities
- £4894
- Employees
- 2
- Period
- 1 April 2022 to 31 March 2023
- Officers
-
KETTLEWELL, Rachel
— director
Raydale Foods, Brunt Acres Road, Hawes, DL8 3UZ, England
-
JARDINE, Amber Louise
— director (resigned 2024-04-16)
Wards Exchange, 197 Ecclesall Road, Sheffield, S11 8HW, England
-
KETTLEWELL, Rachel
— director