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What Happened to MyTree After Dragons’ Den?

MyTree appeared on Dragons’ Den in 2021, Series 18 Episode 13. The business was a app tracking carbon-offsets. No deal was made — the Dragons decided not to invest. The business is still active today.

The Pitch

Alex Jovy walked into the Den in 2021 with a app tracking carbon-offsets. They were asking for £70,000 in exchange for 7% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Alex Jovy left the Den without backing.

What Happened After the Show

MyTree is one of those Den stories that actually lasted. Having appeared on the show in 2021, the business has now been trading for over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is MyTree Still Available?

Yes. 77TH Floor Ltd appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Nobu Pet, Ocushield, Fearne and Rosie, Revos (Revolution Works). Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
07851651
Registered Name
77TH FLOOR LTD
Incorporated
2011-11-17
Company Type
ltd
SIC Codes
41100, 71111, 71112, 74100
Registered Address
61 Bridge Street, Kington, HR5 3DJ, England
Accounts
micro-entity (period ending 2025-03-31)
Latest Financials
Total Assets Less Liabilities
£92488
Employees
0
Period
2024-04-01 to 2025-03-31
Officers
  • JOVY, Alexander — director
    61, Bridge Street, Kington, HR5 3DJ, England
  • JOVY, Amy — secretary (resigned 2015-08-10)
    90, Pierson Road, Windsor, Berkshire, SL4 5RF, United Kingdom
  • CUNLIFFE, James Avery — director (resigned 2013-08-01)
    90, Pierson Road, Windsor, Berkshire, SL4 5RF, United Kingdom
  • JOVY, Alexander — director (resigned 2013-08-01)
    90, Pierson Road, Windsor, Berkshire, SL4 5RF, United Kingdom
← Series 18 ← Episode 13