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What Happened to Feral Horses After Dragons’ Den?

Feral Horses appeared on Dragons’ Den in 2018, Series 16 Episode 4. The business was a online platform for buying and trading shares in art. No deal was made — the Dragons decided not to invest. The company was dissolved in 2022.

The Pitch

Francesco Boni, Lise Arlot and Christian Bellanca walked into the Den in 2018 with a online platform for buying and trading shares in art. They were asking for £50,000 in exchange for 2% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Francesco Boni, Lise Arlot and Christian Bellanca left the Den without backing.

What Happened After the Show

Feral Horses did not survive long-term. The company was dissolved in 2022, some 4 years after the pitch.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Feral Horses Still in Business?

No. Feral Horses is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Kameleon Rose, Infuse My. Colour, Straw works. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
dissolved
Company Number
09309192
Registered Name
FERAL HORSES LIMITED
Incorporated
2014-11-13 (ceased 2022-08-23)
Company Type
ltd
SIC Codes
96090
Registered Address
7 Bell Yard, London, WC2A 2JR, England
Accounts
micro-entity (period ending 2020-12-31)
Latest Financials
Total Assets Less Liabilities
£433
Employees
1
Period
2020-01-01 to 2020-12-31
Officers
  • BONI, Francesco — director
    7, Bell Yard, London, WC2A 2JR, England
  • ARLOT, Lise — director (resigned 2021-04-26)
    20 Fitzroy Square, London, W1T 6EJ, United Kingdom
  • BELLANCA, Francesco — director (resigned 2021-04-26)
    20 Fitzroy Square, London, W1T 6EJ, United Kingdom
  • DE MARTIN, Christian — director (resigned 2021-04-26)
    20 Fitzroy Square, London, W1T 6EJ, United Kingdom
← Series 16 ← Episode 4