Dragons’ Den TrackerWhat Happened to Infuse My. Colour After Dragons’ Den?
Infuse My. Colour appeared on Dragons’ Den in 2018, Series 16 Episode 4. The business was a natural vegetable dye colour wash shampoo.. They secured investment from Tej Lalvani on the show. The company went into liquidation in 2023.
The Pitch
Rob Forgione & Denis Kovalyov walked into the Den in 2018 with a natural vegetable dye colour wash shampoo.. They were asking for £80,000 in exchange for 25% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Tej Lalvani offered £80,000 for 25%, and Rob Forgione & Denis Kovalyov accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
Infuse My. Colour did not survive long-term. The company was dissolved in 2023, some 5 years after the pitch.
This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.
Is Infuse My. Colour Still in Business?
No. Infuse My. Colour is no longer in business. Based on available records, the company is liquidation (2023).
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Kameleon Rose, Feral Horses, Straw works. Each has its own story of what happened after the Den.
