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What Happened to Final Fling (Only Human) After Dragons’ Den?

Final Fling (Only Human) appeared on Dragons’ Den in 2012, Series 10 Episode 4. The business was a funeral-planning website. No deal was made — the Dragons decided not to invest. The business is still active today.

The Pitch

Barbara Chalmers walked into the Den in 2012 with a funeral-planning website. They were asking for N/A.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Barbara Chalmers left the Den without backing.

What Happened After the Show

Final Fling (Only Human) is one of those Den stories that actually lasted. Having appeared on the show in 2012, the business has now been trading for over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Final Fling (Only Human) Still Available?

Yes. Only Human (rites) Ltd appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Primal Parking, Wheelbarrow Booster, Lost For Words!, Showerfriend. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
SC390002
Registered Name
ONLY HUMAN (RITES) LTD
Incorporated
2010-12-07
Company Type
ltd
SIC Codes
96030
Registered Address
2/1 157, Nithsdale Road, Glasgow, Lanarkshire, G41 5RD
Accounts
micro-entity (period ending 2026-03-31)
Latest Financials
Total Assets Less Liabilities
£701
Employees
0
Period
01 April 2025 to 31 March 2026
Officers
  • CHALMERS, Barbara Marion — director
    2/1, 157, Nithsdale Road, Glasgow, Lanarkshire, G41 5RD, Scotland