Dragons’ Den TrackerWhat Happened to Wheelbarrow Booster After Dragons’ Den?
Wheelbarrow Booster appeared on Dragons’ Den in 2012, Series 10 Episode 4. The business was a wheelbarrow accessories. They secured investment from Duncan Bannatyne and Hilary Devey on the show. The business is still active today.
The Pitch
Michael and Joe Smith walked into the Den in 2012 with a wheelbarrow accessories. They were asking for £50,000 in exchange for 50% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Duncan Bannatyne and Hilary Devey offered £50,000 for 50%, and Michael and Joe Smith accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
Wheelbarrow Booster is one of those Den stories that actually lasted. Having appeared on the show back in 2012, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is Wheelbarrow Booster Still in Business?
Yes. Wheelbarrow Booster appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Primal Parking, Lost For Words!, Showerfriend, Final Fling (Only Human). Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 09397847
- Registered Name
- WHEELBARROW LIMITED
- Incorporated
- 2015-01-20
- Company Type
- ltd
- SIC Codes
- 56302
- Registered Address
- The Wheelbarrow Castle Pub, Radford, Worcester, WR7 4LR, England
- Accounts
- unaudited-abridged (period ending 2021-03-31)
- Latest Financials
- Total Assets Less Liabilities
- £25547
- Employees
- 4
- Period
- 2020-04-01 to 2021-03-31
- Officers
-
CASH, Michelle
— director
The Wheelbarrow Castle Pub, Radford, Worcester, WR7 4LR, England
-
CASH, Mark David
— director (resigned 2020-08-11)
The Wheelbarrow Castle Pub, Radford, Worcester, WR7 4LR, England
-
OLARU, Claudiu Iulian
— director (resigned 2015-07-31)
The Wheelbarrow Castle Pub, Radford, Worcester, WR7 4LR, England
-
PECKOVER, Amy
— director (resigned 2017-09-30)
The Wheelbarrow Castle Pub, Radford, Worcester, WR7 4LR, England
-
PECKOVER, Shane
— director (resigned 2017-09-30)
The Wheelbarrow Castle Pub, Radford, Worcester, WR7 4LR, England
-
CASH, Michelle
— director