Den Tracker logoDragons’ Den Tracker

What Happened to Wheelbarrow Booster After Dragons’ Den?

Wheelbarrow Booster appeared on Dragons’ Den in 2012, Series 10 Episode 4. The business was a wheelbarrow accessories. They secured investment from Duncan Bannatyne and Hilary Devey on the show. The business is still active today.

The Pitch

Michael and Joe Smith walked into the Den in 2012 with a wheelbarrow accessories. They were asking for £50,000 in exchange for 50% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Duncan Bannatyne and Hilary Devey offered £50,000 for 50%, and Michael and Joe Smith accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Wheelbarrow Booster is one of those Den stories that actually lasted. Having appeared on the show in 2012, the business has now been trading for over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Wheelbarrow Booster Still Available?

Yes. Greanbase Ltd appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Primal Parking, Lost For Words!, Showerfriend, Final Fling (Only Human). Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
07557271
Registered Name
GREANBASE LTD
Incorporated
2011-03-09
Company Type
ltd
SIC Codes
25730
Registered Address
20 Wold Road, Burton Latimer, Kettering, Northamptonshire, NN15 5PN, England
Accounts
unaudited-abridged (period ending 2025-03-31)
Latest Financials
Total Assets Less Liabilities
£1894306
Employees
6
Period
2024-04-01 to 2025-03-31
Officers
  • SMITH, Joe Alan — director
    20, Wold Road, Burton Latimer, Kettering, Northamptonshire, NN15 5PN, England
  • DAVIES, Elizabeth Ann — nominee-director (resigned 2011-03-09)
    25, Hill Road, Theydon Bois, Epping, Essex, CM16 7LX, United Kingdom
  • SMITH, Joseph Alan — director (resigned 2014-01-01)
    17, Kings Thorpe, Kings Thorpe Grove, Northampton, NN2 6NS, United Kingdom
  • SMITH, Michael Graeme — director (resigned 2025-08-01)
    20, Wold Road, Burton Latimer, Kettering, Northamptonshire, NN15 5PN, England
← Series 10 ← Episode 4