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What Happened to Flights of Fantasy Creative Play After Dragons’ Den?

Flights of Fantasy Creative Play appeared on Dragons’ Den in 2009, Series 7 Episode 6. The business was a luxury children's toys. No deal was made — the Dragons decided not to invest. The business is still active today.

The Pitch

Russell Bowlby walked into the Den in 2009 with a luxury children's toys. They were asking for £150,000.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Russell Bowlby left the Den without backing.

What Happened After the Show

Flights of Fantasy Creative Play is one of those Den stories that actually lasted. Having appeared on the show back in 2009, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Flights of Fantasy Creative Play Still in Business?

Yes. Flights of Fantasy Creative Play appears to still be trading.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Tech21, The Spit 'n' Polish Shoeshine Company, David Schofield, Mi Garden. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
dissolved
Company Number
07832859
Registered Name
FLIGHTS OF FANTASY CREATIVE PLAY LIMITED
Incorporated
2011-11-02 (ceased 2025-08-09)
Company Type
ltd
SIC Codes
32409
Registered Address
The Hart Shaw Building, Europa Link, Sheffield, S9 1XU
Accounts
total-exemption-full (period ending 2021-11-30)
Latest Financials
Total Assets Less Liabilities
£111595
Employees
20
Period
1.12.20 to 30.11.21
Officers
  • BOWLBY, Russell Jonathan Dene — director
    22-26, King Street, King's Lynn, Norfolk, PE30 1HJ, England
  • BOWLBY, Sara Louise — secretary (resigned 2016-04-27)
    The Limes, Sandringham, Norfolk, PE35 6ED, United Kingdom
  • BOWLBY, Sara Louise — director (resigned 2016-04-27)
    The Limes, Sandringham, Norfolk, PE35 6ED, United Kingdom