Dragons’ Den TrackerWhat Happened to Foldsmart Ltd After Dragons’ Den?
Foldsmart Ltd appeared on Dragons’ Den in 2015, Series 13 Episode 9. The business was a easy assemble flat pack furniture. No deal was made — the Dragons decided not to invest. The business is still active today.
The Pitch
Pelham Vincent and David Hall walked into the Den in 2015 with a easy assemble flat pack furniture. They were asking for £150,000 in exchange for 10% of the business.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Pelham Vincent and David Hall left the Den without backing.
What Happened After the Show
Foldsmart Ltd is one of those Den stories that actually lasted. Having appeared on the show back in 2015, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is Foldsmart Ltd Still in Business?
Yes. Foldsmart Ltd appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Magloc UK, School Trunk, Funky Christmas Jumpers, Crikey Bikey Ltd. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 09430742
- Registered Name
- FOLDSMART LTD
- Incorporated
- 2015-02-10
- Company Type
- ltd
- SIC Codes
- 46470
- Registered Address
- 128 City Road, London, EC1V 2NX, United Kingdom
- Accounts
- micro-entity (period ending 2025-02-28)
- Latest Financials
- Total Assets Less Liabilities
- £374601
- Employees
- 0
- Period
- 2024-02-29 to 2025-02-28
- Officers
-
SALTER, Joseph Edward
— secretary
128, City Road, London, EC1V 2NX, United Kingdom
-
JOHNSON-FLINT, James
— director
Richer House, Hankey Place, London, SE1 4BB, England
-
ROBINSON, David Barrie
— director
Richer House, Hankey Place, London, SE1 4BB, England
-
SALTER, Joseph Edward
— director
128, City Road, London, EC1V 2NX, United Kingdom
-
VINCENT, Pelham James
— director
Kemp House, City Road, City Of London, London, EC1V 2NX, England
-
SALTER, Joseph Edward
— secretary