Dragons’ Den Tracker

The Pitch

Steve Shickell and Tony Garlick walked into the Den in 2015 with a magnetic dog and equine lead connector. They were asking for £100,000 in exchange for 40% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Nick Jenkins offered £100,000 for 40%, and Steve Shickell and Tony Garlick accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Magloc UK is one of those Den stories that actually lasted. Having appeared on the show in 2015, the business has now been trading for over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Magloc UK Still Available?

Yes. Magloc Ip Limited appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Foldsmart Ltd, School Trunk, Funky Christmas Jumpers, Crikey Bikey Ltd. Each has its own story of what happened after the Den.

Watch the Pitch

Videos

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Dragons Den - Magloc New K9 Dog Lead Connector - Must see

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Deborah Meaden Isn't Convinced By This Pet Product | Dragons’ Den

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Horse Lover Deborah Isn’t Won Over by BETA’s Endorsement | Dragons’ Den