Dragons’ Den TrackerWhat Happened to Football Billionaire After Dragons’ Den?
Football Billionaire appeared on Dragons’ Den in 2023, Series 20 Episode 10. The business was a monopoly based board game for football clubs, players and stadiums. They secured investment from Peter Jones on the show. The business is still active today.
The Pitch
Raj and Sheh Sharma walked into the Den in 2023 with a monopoly based board game for football clubs, players and stadiums. They were asking for £50,000 in exchange for 20% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Peter Jones offered £50,000 for 20%, and Raj and Sheh Sharma accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
Football Billionaire is one of those Den stories that actually lasted. The company has now been trading for around 3 years since the pitch.
Is Football Billionaire Still in Business?
Yes. Football Billionaire appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Redcote Leisure Ltd, Fixits, Nuddy. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 10231832
- Registered Name
- FOOTBALL BILLIONAIRE LIMITED
- Incorporated
- 2016-06-14
- Company Type
- ltd
- SIC Codes
- 47190
- Registered Address
- C/O Bennett Brooks & Co Limited Maple Court, Davenport Street, Macclesfield, Cheshire, SK10 1JE, England
- Accounts
- total-exemption-full (period ending 2025-06-29)
- Latest Financials
- Total Assets Less Liabilities
- £37278
- Employees
- 2
- Period
- 30.6.24 to 29.6.25
- Officers
-
SHARMA, Rajinder Kumar, Lord
— director
C/O Bennett Brooks & Co Limited, Suite 345, 50 Eastcastle Street, London, London, W1W 8EA, England
-
SHARMA, Shaye Bhattessa
— director
Appt 1, 73 Portland Place, London, London, W1B 1QU, England
-
SHARMA, Rajinder Kumar, Lord
— director