Dragons’ Den TrackerWhat Happened to Nuddy After Dragons’ Den?
Nuddy appeared on Dragons’ Den in 2023, Series 20 Episode 10. The business was a eco-friendly skincare products. No deal was made — the Dragons decided not to invest. The company was dissolved in 2024.
The Pitch
Kassi Emadi walked into the Den in 2023 with a eco-friendly skincare products. They were asking for £70,000 in exchange for 7% of the business.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Kassi Emadi left the Den without backing.
What Happened After the Show
Nuddy did not survive long-term. The company was dissolved in 2024 — just a year after appearing on the show.
This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.
Is Nuddy Still Available?
No. Northern Cosmetics Co Limited is no longer in business. Companies House records show the company has been dissolved.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Redcote Leisure Ltd, Fixits, Football Billionaire. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- dissolved
- Company Number
- 14473881
- Registered Name
- NORTHERN COSMETICS CO LIMITED
- Incorporated
- 2022-11-09 (ceased 2024-04-16)
- Company Type
- ltd
- SIC Codes
- 47750
- Registered Address
- Fast Track House, C/O Unicorn Accountancy And Taxation, Thornaby, TS17 6PT, England
- Accounts
- null
- Officers
-
EMADI, Kassi
— director
Fast Track House, C/O Unicorn Accountancy And Taxation, Thornaby, TS17 6PT, England
-
EMADI, Som Amir
— director (resigned 2022-12-01)
Fast Track House, C/O Unicorn Accountancy And Taxation, Thornaby, TS17 6PT, England
-
EMADI, Kassi
— director