Dragons’ Den TrackerWhat Happened to Gen!us Brewing After Dragons’ Den?
Gen!us Brewing appeared on Dragons’ Den in 2021, Series 18 Episode 2. The business was a light craft lager brand. No deal was made — the Dragons decided not to invest. The business is still active today.
The Pitch
Charlie Craig and Jason Clarke walked into the Den in 2021 with a light craft lager brand. They were asking for £120,000 in exchange for 4% of the business.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Charlie Craig and Jason Clarke left the Den without backing.
What Happened After the Show
Gen!us Brewing is one of those Den stories that actually lasted. Having appeared on the show in 2021, the business has now been trading for over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is Gen!us Brewing Still Available?
Yes. Genius Brewing Limited appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Super U, Nylah's Naturals, Uunn, Manmower. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- SC539790
- Registered Name
- GENIUS BREWING LIMITED
- Incorporated
- 2016-07-07
- Company Type
- ltd
- SIC Codes
- 11050
- Registered Address
- Third Floor, Hill St, Hill Street, Edinburgh, EH2 3JP, Scotland
- Accounts
- total-exemption-full (period ending 2024-07-31)
- Latest Financials
- Total Assets Less Liabilities
- -58844
- Employees
- 2
- Period
- 2023-08-01 to 2024-07-31
- Officers
-
NICKOLS, Anthony
— director
Third Floor, Hill St, Hill Street, Edinburgh, EH2 3JP, Scotland
-
CLARKE, Jason Paul Sansom
— director (resigned 2025-11-25)
47, Old Doune Road, Dunblane, FK15 9BX, Scotland
-
CRAIG, Charles Thomas Garrioch
— director (resigned 2025-11-25)
Third Floor, Hill St, Hill Street, Edinburgh, EH2 3JP, Scotland
-
NICKOLS, Anthony
— director