Dragons’ Den Tracker

The Pitch

Sean Ali and Charlotte Bailey walked into the Den in 2021 with a organic foods supplier. They were asking for £50,000 in exchange for 6% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Tej Lalvani and Peter Jones offered £50,000 for 6%, and Sean Ali and Charlotte Bailey accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Super U is one of those Den stories that actually lasted. The business has now been trading for around 9 years since the pitch.

Is Super U Still Available?

Yes. Rheal Superfoods Ltd appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Nylah's Naturals, Uunn, Gen!us Brewing, Manmower. Each has its own story of what happened after the Den.

Watch the Pitch

Videos

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Top 3 Food Pitches In The Den | Vol.2 | Dragons' Den (at 13:10)

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Top 5 Times An Entrepreneur Hasn't Needed Any Money | Vol. 1 | COMPILATION | Dragons' Den (at 0:51:01)

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Top 3 Drinks Pitches In The Den | Vol.1 | COMPILATION | Dragons' Den (at 27:27)