Dragons’ Den TrackerWhat Happened to Super U After Dragons’ Den?
Super U appeared on Dragons’ Den in 2021, Series 18 Episode 2. The business was a organic foods supplier. They secured investment from Tej Lalvani and Peter Jones on the show. The business is still active today.
The Pitch
Sean Ali and Charlotte Bailey walked into the Den in 2021 with a organic foods supplier. They were asking for £50,000 in exchange for 6% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Tej Lalvani and Peter Jones offered £50,000 for 6%, and Sean Ali and Charlotte Bailey accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
Super U is one of those Den stories that actually lasted. The company has now been trading for around 5 years since the pitch.
Is Super U Still in Business?
Yes. Super U appears to still be trading.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Nylah's Naturals, Uunn, Gen!us Brewing, Manmower. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- dissolved
- Company Number
- 10003774
- Registered Name
- SUPER U LTD
- Incorporated
- 2016-02-15 (ceased 2019-04-23)
- Company Type
- ltd
- SIC Codes
- 77390
- Registered Address
- 11 Darwin Close, Littlemoor, Weymouth, Dorset, DT3 6AU, England
- Accounts
- dormant (period ending 2017-02-28)
- Latest Financials
- Period
- 2016-02-15 to 2017-02-28
- Officers
-
MILLS, Philip John
— director
11, Darwin Close, Littlemoor, Weymouth, Dorset, DT3 6AU, United Kingdom
-
MILLS, Philip John
— director