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What Happened to Get Fussy After Dragons’ Den?

Get Fussy appeared on Dragons’ Den in 2022, Series 19 Episode 8. The business was a refillable deodrant. They secured investment from Deborah Meaden and Peter Jones on the show. The business is still active today.

The Pitch

Edward Fisher and Matthew Kennedy walked into the Den in 2022 with a refillable deodrant. They were asking for £50,000 in exchange for 5% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Deborah Meaden and Peter Jones offered £50,000 for 5%, and Edward Fisher and Matthew Kennedy accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Get Fussy is one of those Den stories that actually lasted. The company has now been trading for around 4 years since the pitch.

Is Get Fussy Still in Business?

Yes. Get Fussy appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at O'Donnell Moonshine and Liquor, Votch, WagIt. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
12462889
Registered Name
FUSSY LTD
Incorporated
2020-02-14
Company Type
ltd
SIC Codes
47750, 47910
Registered Address
Unit 2e, Zetland House, 5 - 25 Scrutton Street, Scrutton Street, London, EC2A 4HJ, England
Accounts
total-exemption-full (period ending 2025-03-31)
Latest Financials
Total Assets Less Liabilities
£4435107
Employees
13
Period
1 April 2023 to 31 March 2024
Officers
  • CRAGG, Paul — director
    228 Mare Street Studios, 213 Mare Street, London, E8 3JS, England
  • DAVIDSON, James Timothy — director
    Unit 2e, Zetland House, 5 - 25 Scrutton Street, Scrutton Street, London, EC2A 4HJ, England
  • KENNEDY, Matthew James Dominic — director
    228 Mare Street Studios, 213 Mare Street, London, E8 3JS, England
  • KING, Malcolm Anthony Wallace — director
    228 Mare Street Studios, 213 Mare Street, London, E8 3JS, England
  • FISHER, Edward — director (resigned 2021-10-31)
    13, Lanier Road, London, SE13 6HU, England
← Series 19 ← Episode 8