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What Happened to O'Donnell Moonshine and Liquor After Dragons’ Den?

O'Donnell Moonshine and Liquor appeared on Dragons’ Den in 2022, Series 19 Episode 8. The business was a alcoholic mason jars based on american prohibition. No deal was made — the Dragons decided not to invest. The business is still active today.

The Pitch

Maximilian Reuther walked into the Den in 2022 with a alcoholic mason jars based on american prohibition. They were asking for £200,000 in exchange for 5% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Maximilian Reuther left the Den without backing.

What Happened After the Show

O'Donnell Moonshine and Liquor is one of those Den stories that actually lasted. Having appeared on the show in 2022, the business has now been trading for over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is O'Donnell Moonshine and Liquor Still Available?

Yes. O'donnell Moonshine Limited appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Get Fussy, Votch, WagIt. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
10474655
Registered Name
O'DONNELL MOONSHINE LIMITED
Incorporated
2016-11-11
Company Type
ltd
SIC Codes
46342
Registered Address
10a Little Lever Street, Lower Ground Floor, Manchester, M1 1HR, England
Accounts
total-exemption-full (period ending 2025-12-31)
Latest Financials
Total Assets Less Liabilities
£945618
Employees
48
Period
1 January 2025 to 31 December 2025
Officers
  • RUETHER, Maximilian Friedrich — director
    10a, Little Lever Street, Lower Ground Floor, Manchester, M1 1HR, England
  • IVANOV, Deyan Aleksandrov — secretary (resigned 2022-12-31)
    10a, Little Lever Street, Lower Ground Floor, Manchester, M1 1HR, England
  • LEWIS, Alexander John — secretary (resigned 2019-02-28)
    1, Hadlow Road, Sidcup, London, DA14 4AA, England
  • MOSSMAN, George Oliver — secretary (resigned 2019-09-23)
    Flat 113 Nuevo Appartments, Great Ancoats Street, Manchester, M4 5AH, England
  • COOKE, Hugo — director (resigned 2019-09-23)
    First Floor, 38, Back Thomas Street, Manchester, M4 1ER, England
  • LEWIS, Alex John — director (resigned 2018-02-01)
    Unit 9c F, Queens Yard, White Post Lane, Tower Hamlets, London, E9 5EN, United Kingdom
  • MORSINK, Philip — director (resigned 2022-01-12)
    22, Utrechter Str., Berlin, Berlin, 13347, Germany
  • MOSSMAN, George Oliver — director (resigned 2020-02-29)
    First Floor, 38, Back Thomas Street, Manchester, M4 1ER, England
  • ULLRICH, August — director (resigned 2022-01-12)
    22, Utrechter Str., Berlin, Berlin, 13347, Germany
← Series 19 ← Episode 8