Dragons’ Den Tracker

The Pitch

Pete Ancketill walked into the Den in 2016 with a glass compacting creating eco-sand. They were asking for £200,000 in exchange for 30% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Nick Jenkins offered £200,000 for 30%, and Pete Ancketill accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Glassbusters did not survive long-term. The company has since been dissolved.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Glassbusters Still in Business?

No. Glassbusters is no longer in business. Companies House records show the company is in liquidation.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Grounded Body Scrub, Tegology, The Crackin' Egg Company. Each has its own story of what happened after the Den.

Watch the Pitch

Videos

▶

Glass Crusher Pete Refuses To Give Clear Responses To The Dragons | Dragons’ Den

▶

Self-Proclaimed Workaholic Scrutinised for 'Simpler Than Simple' Product | Dragons’ Den