Dragons’ Den TrackerWhat Happened to The Crackin' Egg Company After Dragons’ Den?
The Crackin' Egg Company appeared on Dragons’ Den in 2016, Series 13 Episode 12. The business was a pre-boiled eggs with painted shells. No deal was made — the Dragons decided not to invest. The company went into liquidation in 2024.
The Pitch
Rob Shaw walked into the Den in 2016 with a pre-boiled eggs with painted shells. They were asking for £80,000 in exchange for 20% of the business.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Rob Shaw left the Den without backing.
What Happened After the Show
The Crackin' Egg Company did not survive long-term. The company was dissolved in 2024, some 8 years after the pitch.
This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.
Is The Crackin' Egg Company Still in Business?
No. The Crackin' Egg Company is no longer in business. Based on available records, the company is liquidation (2024).
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Grounded Body Scrub, Glassbusters, Tegology. Each has its own story of what happened after the Den.
