Dragons’ Den TrackerWhat Happened to Gousto After Dragons’ Den?
Gousto appeared on Dragons’ Den in 2013, Series 11 Episode 3. The business was a organic grocery delivery service. No deal was made — the Dragons decided not to invest. The business is still active today.
The Pitch
Timo Schmidt and James Carter walked into the Den in 2013 with a organic grocery delivery service. They were asking for £100,000 in exchange for 7% of the business.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Timo Schmidt and James Carter left the Den without backing.
What Happened After the Show
Gousto is one of those Den stories that actually lasted. Having appeared on the show back in 2013, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is Gousto Still in Business?
Yes. Gousto appears to still be trading.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at RemPods, Linkee, Urban Coco. Each has its own story of what happened after the Den.
